The Lily Nily Story

It was in the summer of 2011 that two young jewelry designers at Jasco Designs – brothers Mark and Jay – came upon the realization that there was a need for quality fashion jewelry for girls.

They conceived of a line of jewelry that little girls would find precious and adorable – and that their parents would find adorable on their precious ones.

And so, Jasco Designs Inc., a family-owned-and operated business that’s been designing and manufacturing jewelry since 1986, set about creating the Lily Nily Collection, little girls jewerly. The collection includes bangles, bracelets, pendants, necklaces, and earrings, all adorned with a little bit of just about everything that little girls love. Not quite willy nilly, but definitely Lily Nily.

There are dreamy hearts, bows, and stars; cute butterflies and flowers; whimsical handbags, unicorns, and even sunglasses, anchors, and tennis rackets, not to mention a princess’s carriage.

Collection designers Mark and Jay have little girls of their own, who serve as perfect inspirations for the designs and act as their own little focus group.

All of the jewelry is designed in Brooklyn NY at the historic “Brooklyn Navy Yard,” just a few blocks from the Brooklyn Bridge. Each Lily Nily piece is specially crafted of 18k gold-plated brass, and all the enamel designs are hand painted. Color choices abound. There are jewelry options for just about every color that a little girl could like: if not pink, then there’s red, green, lavender, yellow, turquoise, orange, or honey as well as black and white and multi-colors too.

All the Lily Nily girls jewelry is randomly tested and conforms to all CPSIA requirements for cadmium and lead content in children’s jewelry.

Lily Nily’s mission is to bring joy to little girls everywhere with joyous, adorable jewelry that offers a wondrous selection of delightfully girly designs. We take great pride in what we do, striving always to create quality pieces of jewelry that combine old world charm with the modern world of fashion couture.